Naava - Breathe
Client
Naava
Agency
MacWell Creative
Producer
Juha Aarikka
Creative Director
Ville Vaajakallio
Fake team
Mikko Lahti, Felipe Karvonen, Panu Kujala, Tero Ahlfors, Kimmo Virtanen
"In the urban wellbeing boom, indoor air is still an untapped opportunity.
Naava has created a smart green wall which combines nature’s own purification power with Finnish cleantech expertise. The result is a unique biological indoor air purifier that makes the indoors ideal for human health: cleans the air of impurities, creates natural air for people to breathe and adjusts humidity to be optimal. The unique, furniture-like Naava green wall, which is based on NASA’s research, is equivalent to over 4000 ordinary houseplants."
Promotional video for Naava with the most epic and tricky camera track we've done so far.